SNAPCHAT DISCOVER: THE GREATEST TV SHOWS OF ALL TIME
We worked with Snapchat to launch the 20 Greatest TV Shows of All Time presented by Rolling Stone on the Snapchat Discover platform. Our goal for the overall product itself was to take advantage of Snapchat's ux within Discover and turn the experience into a super enticing countdown (20 to 1), this had not been done before at the time. Users would be greeted on each snap with an animated 10 second preview of the individual show, they then would have the option to dive deeper into the content by scrolling down and exploring the article and interviews. Then rinse and repeat until the user discovered the #1 show.
This project was the result of our small but amazing creative team at the time, working together to realize an immersive animated experience that delighted many on Snapchat. All of the amazing illustrations were created by Ryan Casey.