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Guys Choice '11 was the first major MTV Networks event to go live on the newly re-designed SPIKE.com. This product design would become the base template for all award shows on SPIKE moving forward (Guys Choice, Scream & Video Game Awards).
It featured mono-a-mono voting across multiple categories (in this instance 20 categories), each vote was sharable across Facebook and Twitter, commenting weaved throughout the experience, as well as various custom promotional areas for both award show promotion as well as integrated sponsorships.
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company: MTV Networks